Web Analytics Services

Web Analytics Services Approach:

At Brickfactor we provide a catalog of services clustered around the Brickfactor Critical Web Analytics framework and reporting solution implementations. Our business-critical approach is designed to bring our clients rapid value through a 'quick-win' best practice approach while in parallel moving the client through a maturity model designed to optimize the ROI of the specific web analytics solution.

Web Analytics Selection Process:

Even in today's challenging environment clients continue to perform due diligence in the selection of a web analytics solution vendor. Brickfactor will partner to manage the selection process while building a set of requirements and roadmap for solution implementation around the Brickfactor Critical Web Analytics Framework.

Budget Range: $1,000 - $8,000 Calendar Time: 3 months

Stop-Gap Web Analytics Implementations:

Recent trends in web analytics vendor selection include the implementation of Google Analytics, a free service, before committing to a more mature solution such as those solutions provided by Omniture or Coremetrics.

This stop-gap strategy enables a business to identify in-house skills-gaps and overcome a lack of domain expertise. A company can gain knowledge in this type of scenario by understanding report relevance and understanding the capabilities and gaps inherent in web analytics solutions. It is important to note that Brickfactor views Google Analytics as a highly capable system which is seeing constant improvements. In many cases Google Analytics will answer all the business needs. In others, perhaps due to budgetary constraints or a lack of experience deploying and using other vendor solutions Google provides a capable stop-gap.

Budget Range: $1,000 - $3,000 Calendar Time: 1-2 weeks

Web Analytics Solution Implementation:

Brickfactor manages the client-side deployment of your web analytics solution providing clarity through the Critical Web Analytics best practice framework. This enables a systematic advantage over competing frameworks delivering rapid short-term ROI and medium term value.

Budget Range: $5,000 - $100,000 Calendar Time: 2-16 weeks

Tag Audit: (CoreMetrics, Google)

The tag audit is an automated process that tests each web page and URL to verify that a Coremetircs tag is included and the tag is executing to the designated server. The audit is crawler based and run remotely requiring minimum IT involvement. The architecture of the Coremetrics Tag audit solution is built on the foundation of a clients need for a solution that enables a snap-shot view of their current web analytics tag implementation due to increased outsourcing of web development work.

Budget Range: $1,600 - $8,000 Calendar Time: 14 days - 28 days

Analytics Platform Implementation Audit:

The Implementation Audit is a comprehensive assessment of your Coremetrics solution deployment. The audit is a review of the system architecture, the impact of web development on web analytics tag logic and business requirements. It identifies issues with the tag logic, gaps in standard reports and analysis and tag definition logic.

The audit delivers a set of prioritized recommendations and an improvement roadmap to rapidly obtain the maximum benefits from the solution. The Audit is geared to address issues of system accuracy, standard reporting gaps, analysis gaps and surrounding processes.

Budget Range: $3,000 -$12,000 Calendar Time: 4 weeks